HumbleFounders were drawn together by the shared pursuit of excellence without arrogance.



Andrew Abraham

Founder & CEO Orgain

Andrew built Orgain into one of the global leaders in clean nutrition.

After overcoming cancer and completing his medical degree in integrative medicine, Andrew founded Orgain with the hope of disrupting the nutrition industry. Orgain has done just that and was recently acquired by Nestlé Health Science.

CEO & Founder of Orgain – Acquired by Nestlé Health Science

  • Integrative Medicine Physician

  • 35+ investments made in Food & Beverage

  • Focus on purpose-driven brands

Nick Giannuzzi 

Founder & Partner Giannuzzi Lewendon

As one of the only law firms dedicated exclusively to CPG, and a first mover in the industry, Giannuzzi Lewendon sits at the nexus of brands, investors, manufacturers, distributors, marketing companies, and strategics.

As one of the most prominent M&A lawyers in the space, Nick has represented, supported, advised, and battled for the founders of many of the most well-known and successful consumer brands.

>$20B in M&A transactions

  • Founder & Partner of Giannuzzi Lewendon

  • >$2B in equity transactions

  • 1,200+ clients

  • 20+ years of experience

Peter Rahal

Founder & CEO RXBAR

We believe Peter is one of the most unique stories in consumer products.

Through a brilliant distribution strategy and pure entrepreneurial grit, Peter and his co-founder were able to go from making product in his parents' basement to a national brand in a matter of years without any third-party institutional equity investment. Since selling the business, Peter has been backing and serving a new wave of entrepreneurs in the consumer space.

CEO & Founder of RXBAR – Acquired by Kellogg’s

  • 90+ investments made in the consumer space
  • Focus on nurturing ambitious entrepreneurs
  • Innovative investment strategy and approach
  • Sat on Kellogg’s internal M&A advisory team


HumbleApproach is forging true partnerships with fellow purpose-driven founders and entrepreneurs.